Vegetarian for Life

While watching Wimbledon this summer, try a serving of strawberries

Posted by Ollie on 27/06/24 in Recipes

VfL Roving Chef, Oliver Bragg, says we should make the most of this summer fruit.

Strawberries hold a special place in British culture, especially during the summer months. Their vibrant red hue and sweet, juicy flavour make them a seasonal favourite. However, their significance extends beyond just being a delightful fruit; they are intrinsically linked to two quintessentially British traditions: Wimbledon and the vegan diet.

Strawberries and the British Summer
Strawberries thrive in the British climate; their peak season stretches from late May into August. Their appearance in local markets hails the arrival of warm, sunny days, picnics, and outdoor gatherings. The British variety is known for its sweetness and juiciness, and is widely considered superior to its imported counterparts.

Wimbledon: A Tradition Steeped in Strawberries
The custom of serving of strawberries and cream at Wimbledon dates back to its inaugural tournament in 1877. But did you know that the combination of strawberries and cream is said to date back further – to the court of Henry VIII, himself a keen tennis player?

Today, approximately 190,000 portions of strawberries and cream are consumed during the two-week Wimbledon tournament. The sight of spectators enjoying this treat has become as iconic as the tennis matches themselves, encapsulating the essence of British summer in a single, indulgent bite.

Strawberries and Veganism
In recent years, the rise of veganism has also shed a new light on strawberries. Strawberries are a perfect addition to vegan diets. They are versatile and can be used in a myriad of vegan recipes; from smoothies and salads, to desserts and jams. They can be easily grown in the garden, and are fantastic when eaten fresh – try them on top of breakfast cereal or overnight oats.

Create a vegan version of traditional strawberries and cream using plant-based creams or coconut cream, so that everyone can enjoy this classic Wimbledon treat. See our recipes below for more strawberry-inspired goodness.
Strawberries are rich in vitamins, antioxidants, and dietary fibre, contributing to a healthy vegan diet. They are also relatively low in calories, making them an excellent choice for those mindful of their nutrition.

Their versatility and nutritional benefits make them a beloved fruit that can be enjoyed by all, regardless of dietary preferences. Whether you are watching a tense Wimbledon final or simply savouring a bowl of fresh strawberries on a sunny afternoon, this fruit remains an enduring emblem of the British summer.

Try these VfL recipes:

Strawberry Trifle

Strawberry and Elderflower Tart

Strawberry Bakewell Tart


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